Establishing a Benchmark for Corporate Communications
Through the need for information, paper reaches and touches every part of our lives. We write on it, design on it, print on it, scan and photocopy it and sometimes pause to appreciate it. Paper is something that we often take for granted and Saxton is no exception.

In a tough environment littered with alternate papers and directly impacted by the growth of non-print media, the challenge for Saxton is to retain its leadership as Australia's number one manufactured corporate communication paper.

More recently, the Saxton brand has been revitalised based on its intrinsic values. Smart, elegant and transcending fashion, Saxton provides a more effective connection with the printed word than decorative papers, because of its pure unaffected smooth surface and its consistent finish.

Saxton forms an impression, creates a mood and delivers a tactility that electronic media is unable to provide or duplicate. Zealous designers and art directors love its print performance, not to mention its crisp, clean surface and outstanding image quality which will handle block colour with no show through.

Proving its versatility and reliability, Saxton performs equally for small communication projects or professional corporate correspondence. It is available in two neutral colours Brilliant White and Chardonnay and features three versatile finishes ranging from Smooth, Vellum and Laid.

Made with care at Australian Paper's Shoalhaven Specialty Mill, Saxton is a proven performer through all printing applications especially laser and inkjet printers. It is engineered to deliver consistent quality at an economical price. Its unique formation makes it suitable for premium print applications using traditional and digital printing technology.

Over the years, Saxton has established itself as the uncoated specialty paper of choice amongst designers, art directors and production personnel in Australia. So much so, that it is now regarded as the benchmark for quality when it comes to corporate communication and stationary requirements.

Market Views*
So what are the market perceptions of Saxton?

From market research conducted amongst printers and designers earlier this year, there is clear evidence that within specialty papers, although a saturated market with many brands, Saxton is one of the top market leaders in Australia.

This leadership status has been defined within the market based on the level of awareness in conjunction with the level of use.

The best competitive advantage we can create for Saxton is to maintain a high level of awareness through continuous product improvements and communicating these developments.

Research also shows that from a designers' perspective, Saxton is considered as a versatile grade for use in all types of applications. Saxton is strongly associated with being economical, practical, safe, reliable choice and Australian made.

Amongst printers, Saxton is viewed as the smoothest grade and always in stock. Saxton dominates the market in association as an Australian grade.

Armed with the strength Saxton holds in the market today, future developments planned to meet changing technologies and information gathered from end users of our specialty grades, we have clear parameters for the direction Saxton needs to take.

* Statements relating to the specialty market and Saxton's brand position are taken from market research conducted by TNS Consulting Dec 2002