To put it simply, fashion labels have to look their best. Making no exception, when Kirrily Johnston approached VervePrint to produce their recent catalogue, director Karl Page says he was looking for a stock with “the look and feel that would best represent the Kirrily Johnston brand.” Working closely with the designers, Page settled on Stephen, describing it as a “nice, toothy, non-bright eco-sensitive stock.” Stephen is one of Spicer’s most environmentally and socially sustainable papers available, another important outcome for the client. “Every brand should be aware of the small steps they can take to make a difference,” says Page. Stephen is one of the Australian Paper range that has full cradle to grave Carbon Neutral certification from the Australian Government Department of Climate Change and comes with a carbon calculator, so you can find out the exact amount of carbon you offset by your purchase.

When the client has an end result in mind, Page sees his role as to present “the best, most cost effective option, always with the environment in mind. Stephen fitted the brief perfectly.” As an image conscious industry, fashion labels have strived to not only look green, but also make a valuable contribution to the environment. Finished with a ‘French fold’ and black stitching, the project gives a sophisticated look with a highly sustainable choice of stock.